Asada Fest

If authentic Mexican flavors and beats are your thing – you are invited to this Asada Fest! Join us on Saturday, July 13th, in the vibrant Arts District of Downtown L.A. for an unforgettable celebration of tacos, featuring creations from Southern California, Baja, and Sonora's finest chefs and taqueros. Hosted by Northgate Gonzalez Market, this exclusive gathering promises an array of mesquite-grilled delights, with notable chefs like Baja’s prodigal son, Javier Plascencia, San Diego’s Top Chef Claudette Zepeda, viral RobeGrill “Que Chille” coming directly from Mexico and Yesenia Ríos from Tijuana’s Culinary Arts School, and Chef Daniel Castillo of Heritage Barbecue. LA’s top-cut taqueros to be serving all the juicy, spicy, handmade tacos from acclaimed taquerias like Tacos La Carreta, Mochomitos, Tacos La Rueda, Tacos Don Cuco de Tijuana and Macheen, while enjoying live cooking demos, vibrant music from Mi Banda EL Mexicano singing iconic songs like “La Bota” and “Baile de Caballito”, electrifying lucha libre matches, and photo ops with the legendary Hijo del Santo. Don’t forget to wash down all the delicious food with wines from Valle de Guadalupe, tequila, mezcal, beer, and craft cocktails. Your tickets cover all food and beverage, Come hungry!

Asada Fest Hours

VIP is from 2 - 4 pm

VIP and GA is from 4 - 10 p.m.

VIP Admission begins at 2 pm

I.D. check for VIP admission begins at 1:30 pm and it is required to enter as this is a 21+ only event. No exceptions (no babies or small children allowed, no exceptions!)

No VIP ticket holders will be admitted before 2 pm

General Admission (GA) begins at 4 pm

I.D. check for GA admission begins at 3:30 pm and it is required to enter as this is a 21+ only event. No exceptions (no babies or small children allowed, no exceptions!)

GA attendees will not be admitted before 4 pm

GA and VIP tickets do not need to be printed. Tickets can be scanned from your smartphone.

GA and VIP tickets are transferrable between attendees.

GA and VIP tickets are NOT refundable and cannot be exchanged.

GA and VIP Tickets are available online only.

All food and beverages are included in the ticket price for both GA and VIP tickets.

Please drink responsibly.

Asada Fest is a 21+ Event. No exceptions.

I.D. check is required for entry, don’t forget yours!

Food and drink MAY NOT be taken outside of the event

No outside food or alcohol are allowed

All Attendees consume food and beverages at the event at their own risk and hold Northgate Gonzalez Markets, Suavicrema, and all participating vendors harmless of any incidents with food-related allergies.

All Attendees acknowledge that the food sampled at the event may contain allergens and/or may have come in contact with items containing allergens, such as milk, eggs, fish, shellfish (e.g. crab, lobster, shrimp), tree nuts (e.g., almonds, walnuts, pecans), peanuts, wheat and soybeans.

Attendees who may need to use an epi-pen should be carrying their own. Event staff is NOT trained to administer epi-pens and CANNOT provide or administer them.

In case of an emergency, please notify event staff or security personnel immediately. There will be medical personnel on-site to aid if needed.

Last call for food and beverages is at 9:15 pm

No readmission or “In-Outs”

No bikes

No chairs

No coolers

No skateboards

We love your pets, but they are not allowed due to health regulations, only service dogs will be allowed.

The festival is rain or shine

This event is non-smoking/vaping.

Entertainment, participating chefs, vendors, and sponsors are subject to change.

The festival encourages vendors to bring plenty of food for all attendees. However, due to the nature of festivals, vendors may run out of food and beverages at any point during the event and this is solely the responsibility of the vendor. Asada Fest is not subject to refunds or exchanges.

Parking is tricky in DTLA/Arts District, especially on a weekend! Please plan accordingly by using Uber or Lyft and save yourself the parking hassle.

If you’re driving, please have a designated driver. There is street parking around Rolling Greens, or at one of the following nearby parking lots, they’re all a short walk to Rolling Greens. Rates vary.

7th and Mateo St

7th St between Wilson St and Mateo St

Mateo St and Violet St

The ROW

Leave your car at home... Go Metro to the Little Tokyo / Arts District Station, Los Angeles, CA 90012 (5 min. rideshare drive to Rolling Greens).

¡Nos vemos en la asada!