Pepe Garza, whose full name is José Eduardo Garza, is an influential Mexican music industry producer and executive born on June 5, 1968, in Monterrey, Nuevo León. Affectionately known as "El Güero," Garza has left an indelible mark on the Latin music scene as a hitmaker and talent discoverer. His career took off in the 1990s, working with iconic artists such as Los Tigres del Norte and Intocable. Over the years, he has played key roles in major record companies and radio stations, establishing himself as a respected and beloved figure in Mexican regional music. His dedication to promoting quality music and his ability to identify emerging talent have significantly contributed to the Latin music landscape.